Don’t let drug advertising compromise benefits of online health forums
Thursday, July 31st, 2008The HealthCentral Network, mentioned regularly on this blog, was featured in a late July story from the Washington Post.
HealthCentral, which comprises several online support group sites for those suffering with certain health conditions, provides a platform for patients to discuss their medical concerns with fellow bloggers and medical experts. Among its many support-group sites, the network includes acidrefluxconnection.com, myallergynetwork.com and myracentral.com.
In addition to support forums and electronic newsletters, each site offers pertinent health information and the latest news on respective conditions. The sites even feature a unique symptom checker, which helps patients with self-diagnosis.
In particular, the Post story touches on how HealthCentral is different from other popular health sites, such as WebMD and Revolution Health, in that it leaves most of the discussion up to patients. At the same time, though, bigger online players are following suit with blog, forum and social network offerings.
Of a little concern in the story is a mention that HealthCentral hopes to get advertising from drug companies. According to the Post, online health advertising has spurred little interest, as only 4.5 percent of ad dollars went to the format in 2007.
Still, in an age where we’re constantly bombarded with ads for pharmaceuticals and over-the-counter drugs, it seems a little reprieve from this type of solicitation might be welcome. HealthCentral forums and electronic newsletters might benefit from remaining objective and free from any potential restraints drug advertisers might impose.
In many cases, online peer support groups create comfortable atmospheres in which people can find objective answers, ease their minds and potentially find relief from certain symptoms. They serve as a format for real people to share personal stories and offer advice without outside influence, and it would be a shame if the interests of advertisers compromised these benefits.