Hello everyone.
Sorry we haven’t posted in a while – things have been kind of crazy around here!
Representatives from Enzymes, Inc. attended three tradeshow events in the month of July – the NNFA (now the Natural Products Association) Annual Natural Products Convention and Trade show in Las Vegas, the Kansas Chiropractic Association’s New Doctor Seminar in Wichita, Kansas, and the ANMA Annual Convention – also held in Las Vegas.
For the most part, the NPA (guess I should start referring to it as such) does it’s best to remain impartial and promote nutritional supplements and natural products evenly across the board. However, I did attend the “Opening SuperSession†featuring a well known naturopathic doctor delivering a “Natural Medicine Updateâ€. Unfortunately, it seemed more like a seminar promoting his products. At one point he raised a question something to the effect of: “how do I know if I am getting quality supplements?†He answered himself by responding that if is his picture was on the label you could be assured it was quality – then a picture of his products actually appeared on his PowerPoint presentation. The audience erupted in laughter, but it really wasn’t funny.
This was supposed to be an “official†NNFA educational program, or at least not a “sponsored infosessionâ€. He even went on to speak about the newest developments in supplements – which turned out to consist mainly of products his company was working on…sheesh! But then his computer stopped working and the poor guy was essentially unable to continue. He spent way too much time trying to get it running again, and people were walking out.
After this NNFA endorsed commercial display, I was hesitant to attend any more of these forums, but really wanted to hear the keynote address of Senator Orrin Hatch the following morning. He delivered a discourse concerning nutritional supplement legislation. Senator Hatch is a staunch supporter of the industry, and supplement enthusiasts on both sides of the counter can rest assured he will do all he can to insure their availability in the future. He is an excellent orator (he didn’t depend on a laptop to get him through, that’s for sure), and held the audience captive as they waited for his every word. I especially liked the part about the church pastor with the rolled up papers in his hand…if you were there then you know what I’m talking about! I tape recorded his speech – if I get some time in the near future, I’ll try to get it transcribed here on our blog or somewhere on the Enzymes, Inc. or Enzyme Experts site.
Anyway, before Senator Hatch spoke, NNFA President David Taylor announced the name change to the Natural Product Association, and awards were handed out for different areas of excellence in the natural products industry. It was a great way to kick off the two-day event. In addition to myself, our company owner Lynn Greaves, and our sales manager Dr. Rusty Lieberman attended the event. Dr. Ellen Cutler also was present both days, signing copies of her new book – MicroMiracles: Discover the Healing Power of Enzymes.
Dr. Lieberman attended the Kansas Chiropractic Association’s new doctor seminar the following week in Wichita, Kansas. This small, one day event is held yearly to familliarize new doctors in the state with different vendors offering products and services, as well as educate them on various areas of interest. He thoroughly enjoyed meeting the 30 or so new doctors present, and was pleased to meet the director of business development from Cleveland Chiropractic College, Dr. John Nab.
Steve Perry, Michele Jordan’s replacement as Western States Sales Representative, and myself attended the American Naturopathic Medical Association’s (ANMA) Annual Convention in Las Vegas. It was quite an event. We talked to numerous naturopathic members of this organization, and gave out almost all of our NESS and BioSET product samples and information.
This annual event is health product multi-level marketing heaven, and we were one of the few present who was not involved in some type of pyramid endeavor. Unfortunately, MLM is the only way some of these products can make their way to the people who need them, it just seems the “I’m going to get rich†aspect compromises the product’s integrity. Speaking of pyramids, the vendors at this event ran the gambit from pyramid hats with crystal pendulums to FDA approved devices used to detect arterial decay. It’s a good event with a very friendly atmosphere, we enjoyed meeting old and new customers and helping them address their questions regarding enzyme supplements.
Coming up, Lynn and Dr. Lieberman will be attending the American Association of Naturopathic Physician’s (AANP) annual convention in Portland, Oregon. Visit us in booth 525 – we will be providing information regarding our BioSET and Advanced Formula lines of supplements at this event.
Western States Sales Rep. Peggy Gower will be in booth 14 at the upcoming Pennsylvania Chiropractic Association Annual Convention in Valley Forge, Pennzylvania with NESS, BioSET, and Advanced Formula information and samples. If you’re a chiropractic physician in the state of Pennsylvania, and have any questions about digestive enzymes or systemic enzymes, there is no one better qualified to answer your questions than Mrs. Peggy Gower – that’s for sure!
Some other events coming up for Enzymes, Inc. include the Florida Chiropractic Association (FCA) National Convention in Kissimmee, Florida, the International Association of Clinical Nutritionist (IAACN) Annual Convention in San Diego, California, and the Natural Products Expo West in Baltimore, Maryland. Check back for more information!